While paid advertising, social media, and other online platforms can generate traffic to your website, the majority of online traffic is driven by search engines (such as Google). The goal for any business is to rank near the top of the search results.
Research shows that 60% of traffic from Google searches goes to websites that appear in the first three search results, this is where Search Engine Optimisation (SEO) can help. This section takes you on a three-step journey supported by resources to:
- understand what SEO is and why it's important,
- see how it could be used by your disability business and access supports to learn how you can begin to use SEO, and
- connect with expert services that are ready to help you make SEO happen for your disability service in full, this includes special arrangements for the disability sector.
*This website is not endorsed by, directly affiliated with, maintained, authorised, or sponsored by any of the resources provided.
What is SEO?
SEO stands for Search Engine Optimisation. It’s the practice of increasing both the quality and quantity of traffic to your website, as well as exposure to your brand and organisation, through non-paid (or organic) search results. By using keywords on your website, specific to your business, you can improve how high your website ranks in a search. The higher up your ranking, the more visibility your business gets, resulting in increased traffic to your website.
Webinar
Video tutorial: this free and easy to understand webinar will grow your understanding of SEO from beginner to advanced.
Watch video.
How will SEO help my business?
The following resources will show you how SEO works and how businesses have implemented it to improve their web traffic. 
Factsheet
Statistics of SEO: this factsheet shows you how dramatically SEO can impact your business through a collection of statistics and easy to read graphics.
Read more.
Article
Step by step guide: this concise article will walk you through everything you need to know about implementing SEO.
Read more.
Webinar
Digital Marketing and SEO: this free webinar will show you how to build a digital marketing strategy that will grow your business.
Online Course
Google Digital Garage - Fundamentals of digital marketing: these free online courses will guide you through everything from search engines to social media and beyond.
How can I implement SEO?
If you would like support and advice on implementing SEO for your business, the resources below will help you to connect with SEO expert services recognised for their knowledge of the needs of disability services.
Australian Capital Territory:
New South Wales:
- Realise Business
- Central NSW Business HQCentral NSW Business HQ
- Hunter Region Business HubHunter Region Business Hub
- Western Sydney Business CentreWestern Sydney Business Centre
- Northern Region Business Enterprise Centre (BEC)
- BEC Business Advice - South and West NSW
- Bayside Business Enterprise Centre (BEC)
Northern Territory:
Queensland:
South Australia:
Tasmania:
Victoria:
Western Australia:
